The Tourism Authority of Thailand (TAT) has kicked off its new digital marketing campaign, “Thailand Extreme Makeover” to promote the kingdom as a centre of medical tourism.
Tourists from all over the world are invited to join a “reality-type” contest in which the selected contestants undergo makeovers including various cosmetic surgery procedures. There is a 5,000 US Dollars cash prize as well as a chance to win luxury trips to Thai tourist destinations.
Anyone interested in joining the campaign is invited to send photos showing their face from all angles – straight on; at the left and right profile; from the back and from above. Candidates also need to include their personal health profile and reasons for wanting a makeover. The judging committee, made up of medical experts and beauty surgeons, will then select three (3) lucky candidates who will be invited to Thailand for their life – and face-changing trip. More >>
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